Ford Motor Company in Mexico

Mexican government authorities on competition, review sanctions against Ford Mexico and other OEMs (original equipment manufacturers). 
From the weakness of the Mexican automotive market,-which now sells about 800 000 units, similar to the marketed 10 years ago, it is adduced that the car factories are looking for alternatives to improve their numbers.Some of them, proactive and committed to the market development, have opted to strengthen its policies of financial support to dealers and after-sales and service in customer benefit. However, several have taken  some adverse business positions as lowering market margins to the agencies, forcing them to operate in a situation of mere survival, others by increasing the price of their products and services above the world average, in such order, that the schism in the distributive automotive sector is reaching levels that concerns the authorities and Mexican entrepreneurs.Negatively, highlights the case of Ford Motor Company in Mexico, which is a clear example of business malpractice and lack of vision. Its President, Argentine Gabriel Lopez, seems determined to complicate things for its distributors, distorting the market, keeping away the customers and ensuring that Ford's market share goes down.During his term, Mexico is the only market in which Ford does not reflect the success of U.S. policies to grow stronger and gain market share, and  the reason is that the assembler has increased prices to the public by 30% specially when the sector is in crisis, but also that from 2008 to 2011 it loss of market share was 6 points from 14.8% to 8.8%, because they have ignored the needs and preferences of local consumers.Lopez also aims shielded from an apparent policy of the dealer suggested retail price, unleashing a fierce price competition among its dealer network, it seems the policy sole purpose is getting rid of a good part of them, without payment of compensation or settlement from the manufacturer to the marketer, obviously, businesses will be left alone in their battle, in clear detriment of the consumer.