9.8.11
What is happening in Mexico?
What is happening in Mexico? Public opinion in this country begins to make accusations that Ford Mexico is in clear violation of the code of ethics and global policies of Ford Motor Company. There is talk that Ford Mexico claims to its network to compete and achieve a self-destruction policy with its new "MSRP" (manufacturer´s suggested retail price), which breaks with the good practice carried so far of “one-price”. It begins to sprout up to the CEO of the plant in Mexico, Gabriel Lopez, and that dealers are winning the battle because the Network has held together and is offering a single price to the consumer, which also gives assurance to customers of the brand in Mexico. Ford is certainly making great numbers in the U.S. and its evolution is more than clear, never the less, this is not reflecting in any way in a market always important to them, like Mexico.
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