Ford offers high-tech communication...

In Mexico, unlike the U.S., Ford Motor Company has not had the success of recovery experienced in other mature and emerging markets, a strategy which allowed the manufacturer to timely, get out of imminent bankruptcy in less than three years and right in the middle of a global economic crisis, without the U.S. government bailout as used by their counterparts General Motors and Chrysler.Ford offers high-tech communication, design, equipment, product variety and quality, which positions their products among the preferences of car consumers in the world, but does not convince the Mexican consumer. In fact, the brand has been falling more and more in its market penetration, and brands like Volkswagen, Nissan, Toyota, Honda and General Motors had taken advantage of it. The reason; poor marketing policies and the lack of knowledge of the Mexican market among the brand managers in the country led by Gabriel Lopez, which adds a deteriorating plant-dealers relationship. He is obsessed with destroying the one-price policy, which would result in a further drop in sales, with a side effect of the damage and reduction of the dealer network. Will the real interest of the Argentinian is to end with the brand in Mexico and become the first major market to come out by negligence? Ford recovery in the U.S vs. Mexico: